Request a free Comparative Market Analysis

The Right Price Should…

• Attract buyers
• Allow you to earn the most money possible
• Help you sell as quickly as possible

The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. It’s important to remember that, although the price is set by you, the value of the home is determined by the buyer. Overpricing is a common mistake that can cost you in the end.

The Importance of Proper Pricing

• Faster sale and less inconvenience
• Exposure to more buyers
• Increased Realtor response
• More advertising/sign calls
• Attracts higher offers
• Means more money to seller
• Avoids being “shopworn”

What really matters is how your home compares to others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.

Common Reasons for Overpricing

• Over-improvement
• Need
• Purchasing in higher priced area
• Original purchase price too high
• Lack factual data
• Bargaining room
• Move isn’t necessary
• Assessed value
• Emotional attachment
• Opinion neighborhood

We Can Help You Set Your Price

We’ll provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMA is performed by comparing previously sold homes in the area, and currently active homes to know your competition.

Our Pricing Philosophy

There isn’t a fixed price for real estate. We don’t tell you what your home is “worth” because the market determines its value. Together, we can determine the price based on factors you control:

• Marketing time: The duration for which your property is marketed.
• Financing alternatives provided: The financing options available to potential buyers.
• Condition: The current state and upkeep of your home.
• Exposure method: The strategies used to showcase your property to potential buyers.