Discover the heart and soul behind Eugene’s Alternative — REALTORS®. Learn about our local, woman-owned boutique brokerage that’s been building relationships and making a difference in the Eugene community since 1999. With over 40 years of combined experience, we’re not just about buying and selling homes—we’re about people, passion, and the values that make Eugene unique. Now, meet the team and learn more about us.

Pam Haggard
Principal Broker

Contact Pam

Tawnya Madsen
Principal Broker

Contact Tawnya

Billy Clotere
Broker

Contact Billy

Marisa Fox
Broker

Contact Marisa

Todd Cranmer
Broker

Contact Todd

Sage Parsons
Office Manager

Contact Sage

 
 
 
 EXCELLENT  
 
 20 reviews on
 
 
 
 
  
 
 
 
  
 
 
 Tom Sikes 
 
2023-05-30
 
 
  
 
Todd is an excellent agent. He made every effort to meet our unique situation (settling an estate while living out of the state) He kept us up to date at every step of the process.
I highly recommend Todd.
  
 
 
  
 
 
 
  
 
 
 Jason Trent 
 
2023-04-19
 
 
  
 
I really like this site!
  
 
 
  
 
 
 
  
 
 
 Liz Kruse 
 
2021-10-14
 
 
  
 
Marisa was great. She sent me emails as soon as new properties came on the market, and was always eager to meet me for tours. She took all the stress out of scheduling and paperwork, and was always available to talk to me when I was feeling anxious about my purchase. We wrote 6 offers, because of the crazy market, but she stayed optimistic and wasn’t deterred by rejections, or sales being canceled due to inspections. I felt like she truly had my best interest heart every step of the way.
  
 
 
  
 
 
 
  
 
 
 Abigail Fine 
 
2021-08-28
 
 
  
 
I would highly recommend Tawnya. She helped me navigate the worst market Eugene has ever seen for buyers—and I'm a first-time buyer, no less, which made the process even more strenuous. Tawnya was warm, attentive, and energetic throughout the whole process. What I appreciate most is that her legal training makes her extremely knowledgeable, and she is a down-to-earth person who shares her expertise without coming across as pushy. If the property has visible problems, she will never hesitate to say "don't pursue this place, there are red flags here"—she is extremely honest and transparent. She wants to help the buyer find the best place for their needs, however complicated that process might be, and she is very patient.
  
 
 
  
 
 
 
  
 
 
 Martha Dyer 
 
2021-07-17
 
 
  
 
Marissa Fox helped us get into the house of our dreams by listening to us and supporting us through the process.  She is a fun and lovely person to go through the process with and never made me feel bad for asking questions.  It's a crazy time to buy a house, and she made it seem easy.
  
 
 
  
 
 
 
  
 
 
 Hannah Porton 
 
2021-06-04
 
 
  
 
Tawnya Madsen, of Eugene's Alternative REALTORS, is hands-down the best realtor imaginable. She surpassed all of our expectations. She is more than competent (has a law degree along with all her other expertise), prompt, professional, comfortable to work with, and most of all, we had complete faith that she was making the right calls every step of the way!
  
 
 
  
 
 
 
  
 
 
 Jason Vartanian 
 
2021-05-19
 
 
  
 
My wife and I have worked with Tawnya through three separate transactions (two purchases and one sale), and we would highly recommend her to anyone. Tawnya is knowledgeable, attentive to detail, patient, responsive, and friendly. We always looked forward to our meetings with her, and we are absolutely thrilled with the new house she helped us purchase. And we couldn't have asked for a smoother or more stress-free transaction when she helped us sell our starter home. Thank you, Tawnya!
  
 
 
  
 
 
 
  
 
 
 Samantha Sanders 
 
2021-05-12
 
 
  
 
The absolute best realtors I’ve ever worked with. Tawnya is an absolute joy and amazing to work with. I cannot recommend them enough.
  
 
 
  
 
 
 
  
 
 
 Chris Gibson 
 
2021-05-05
 
 
  
 
  
 
 
  
 
 
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Our Vision

• At Eugene’s Alternative — REALTORS®, we believe in more than just buying and selling properties. Our mission is to foster sustainable, vibrant communities where people thrive.
• Since 1999, we have combined eco-friendly practices with a deep commitment to personalized service to make a positive impact in Eugene.

Why Choose Us

• Community Focused: We are dedicated to enhancing the neighborhoods we serve, fostering connections, and supporting local initiatives.
• Personalized Service: Every client is unique, and so is our approach. We tailor our services to meet your individual needs and preferences.

Our Services

• Buying a Home: With our expert guidance, you can find your dream home. We provide detailed market analyses, neighborhood insights, and tours.
• Selling Your Home: Get top dollar for your property with our comprehensive marketing strategies and extensive network.

No matter your stage in the home-buying process, we are here to help. We offer a no-obligation meeting with a professional real estate agent to discuss buying a home and addressing any questions or concerns. Fill out the Buyer’s Request Form or contact us by phone, text, email, or visit our office to talk with a real estate agent – we’re always happy to assist!

Consultations: Need advice on the market, renovations, or investment opportunities? Please get in touch with us.